At its origins, Bayou Road served as the intersection of native trade routes connecting Bayou Saint John to the mouth of the Mississippi River. Since the turn of the 21st century, a significant group of African-American women-owned property and businesses along the corridor, establishing a community of women entrepreneurs that still holds strong today.
For this project, Isidor Studio collaborated with the Bayou Road Business Association and Broad Community Connections in New Orleans to design a new logo and website for the association of business along Bayou Road. As developed through business feedback, the logo highlights the rich color and architecture of the business along the brick-street corridor. The selected typography plays off the iconic street tiles that adorn sidewalk intersections across the city.
The complimentary website serves to support engagement and commerce along the corridor through a business directory and event listings page. The web design leverages a playful design integrated with the brand palette.