HomeFest

2022

Project Maps [click to enlarge]
No items found.

HomeFest is a community celebration of place-based economic development and culture on Bayou Road in New Orleans, LA. The annual festival returned in July 2022 after a Covid hiatus—bringing over 500 attendees to the most historic road in New Orleans. 

Isidor Studio collaborated alongside illustrator Zulay Holland to leading the branding and design for Homefest 2022. The branding creates a bold and joyful feel through illustrative designs and bold colors. Materials were produced for both print and digital products including banners, vinyl decals, t-shirts, posters, postcards, and social media content. The key illustration—featured on the street banners and t-shirts incorporates motifs and visuals emblematic of Bayou Road’s architecture and culture.

Designs for Homefest 2022 build on Isidor Studio’s ongoing work with the Bayou Road Business Association. Homefest 2022 was co-produced by Broad Community Connections and LikeMindsDine Productions with guidance from the Bayou Road Business Association and the Black Bayou Cultural Heritage & Economic Development Association, Inc.

Info

Status
Completed 2022
Location
New Orleans, LA
MEdiums
Branding, Graphic Design, Illustration
Team
Mel Isidor
Zulay Holland
Client
Bayou Road Business Association
via Broad Community Connections
Contributions
Event Recap

Interactive Website

View Website →

Graphic Report

Download Report →

Full Collection

Preserving African American Places: Growing Preservation's Potential as a Path for Equity

Preserving African American Places seeks to understand the implications of place-based injustice and their impact on the preservation of African American cultural heritage, as well as to identify preservation-based strategies for equitable growth and development that respect the historical and present-day realties and conditions of African American Neighborhoods.

Download

Perspectives of Neighborhood Change: Case Studies

In the summer of 2018, ten students at universities across the United States were selected as AACHAF Research Fellows and were commissioned to research and write essays on neighborhood change and historic preservation in ten study cities.

Download