Paul Goodnight Website

2022

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Paul Goodnight is a celebrated fine artist based in Boston, known for his vibrant and evocative works that explore themes of identity, culture, and spirituality. Isidor Studio collaborated with Goodnight to develop a full website with an e-commerce shop alongside dynamic content to showcase his art background.

As highlighted on the site, Goodnight’s art “reflects a collection of sensuous colors, often revealing mysterious hidden forms. [He seeks] to blend the line between abstraction and representation, with a focus on human form⁠.” The overall design of the website draws on Goodnight’s artistic style through a mix of visual and textual elements, using deep tones and vibrant colors. 

Through the design process, Isidor Studio worked closely with Goodnight and his team to curate a selection of shop items, create content to educate shoppers on types of fine art prints, and develop an online infrastructure for e-commerce. The final result supports Paul Goodnight in growing his online presence and increasing sales for his art prints.

Info

Status
Launched 2022
Location
Online
MEdiums
Web Design, Video Editing
Team
Client
Paul Goodnight
Contributions
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