Our project team was headed by Innoso International's Austin Peete and Jacob Pointdexter who led project management and visual direction. Mel of Isidor Studio supported the team as lead copywriter and researcher, as well as collaboratively developing content strategy and branding direction.
Through this initiative, BlackSpace engaged our team to build content and templates for multiple social media campaigns across multiple social media platforms (Instagram, Twitter, Facebook, LinkedIn). Alongside specific campaigns, our team also developed a content and design strategy for ongoing postings, focused on highlighting BlackSpace's internal initiatives, while producing educational and inspiration to build broader engagement. Upon initial analytics, this collaboration helped to increase participant registrations for campaign-specific programming, and boost general social engagement with research-focused postings.
BlackSpace NYC is a 501(c)3 nonproﬁt collective and platform for Black urbanists. They work to nurture and support Black people in ﬁelds of inﬂuence that shape our social and spatial environments. Some of these ﬁelds include but are not limited to urban planning, architecture, real estate development, urban design, and the arts. BlackSpace demands a present and future where Black people, Black spaces, and Black culture matter and thrive.